Early in 1848 James Wilson Marshall, a carpenter from New Jersey, picked up nuggets of gold from the site of a sawmill he was building by a river near Coloma, California. By August the Gold Rush had begun. In 1853 Loeb Strauss (who later changed his name to Levi) arrived in San Francisco from New York and set up a wholesale business. Demand from miners for hard-wearing work clothes was strong. The Pacific Rural Press of 28 June 1873 observed: ‘Nothing looks more slouchy in a workman than to see his pockets ripped open and hanging down, and no other part of the clothing is so apt to be torn and ripped as the pockets.’
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